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Landmark
Award-Winner!
TARGET:
The U.S. Asian Market,
A Practical Guide to Doing Business
Increase
profitability, effectiveness, and productivity by avoiding intercultural
mistakes with the first book on designing, market and
selling to Asians on both sides of the Pacific!
With the explosive
growth in Pacific trade, can you afford not to know as much as you
can about this hidden, underserved market? A must-read for every
Asian American who wants to be on the cutting edge when conducting
business both domestically and globally. An added bonus is insight
you will gain about yourself and your family. Asians and Asian Americans
have purchasing power in excess of $225 billion. A developer use
one suggestion from the author and his home sales "went through
the roof" to over $10 million! Covers identifying market segments,
demographics, language of marketing, successful strategies, pricing,
feng shui, colors, numbers, names, traditions, communications, business
etiquette and much more! Used as a text at the American Graduate
School of Management and by the Oregon Joint Professional Schools
of business. Featured in New York Times, Los Angeles, Times,
TRANSPACIFIC, YOLK, Trade and Culture, Asian Week, Personnel Journal.
An invaluable resource, investment, or gift for every global
business person.
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