
Photos
courtesy of Sony Music Japan
The
Past: The duo known as PuffyAmiYumi consisting of Yumi Yoshimura
and Ami Onuk. Two women who came out of nowhere in May of 1996
with their debut single titled "Asia no Junshin" (True
Asia) and continued to dominate the Japanese music charts in the
mid to late 90's with their unique style of music with songs such
as "Kore ga Watashi no Ikiru Michi", "Circuit no
Musume", "Nagisa ni Matsuwaru Et Cetera", "Mother"
and much more. To add to their popularity was the duo's unique fashion style which consisted
of used T-shirts, blue jeans, sneakers and puffy hair. This started
a new fashion trend among young girls in Japan who weren't comfortable
with the other Japanese entertainment inspired fad called the
"Amura" (inspired by singer Namie Amuro) which consisted
of mini skirts, died golden-brown hair and knee high go go boots.
The Present: While many Japanese groups, especially female groups,
aren't featured in the limelight for a long period of time, PuffyAmiYumi
has survived that challenge. Five years after their first CD single
release, the duo has released over seven albums, over a dozen
CD singles, several videos and a Sony Playstation videogame.
Although they no longer sport the fashion style they inspired
when they first debuted, the girls continue to remain stylish
in their own way. Their music style has gone through what would
seem like an experimental stage with songs like "PUFFY de
Rumba", "Sumire" and "Boogie Woogie No. 5"
and their various styles of music continue to draw new fans. The
duo's variety show "Pa Pa Pa Puffy" can be seen on TV
Asahi in Japan along with a variety of their commercials. They
have now released their first US album titled "SPIKE"
under the Sony Music Imports label.
There is no question that in the last decade PuffyAmiYumi
has made an impact on the Japanese music industry.
Of course it helps when you have a veteran musician and
composer such as Tamio Okuda (lead vocalist of the Japanese rock
group, Unicorn) producing your album and a collaboration with
many artists such as Pizzicato Five's Yasuharu Konishi and Andy
Sturmer (Jellyfish, Beatnik Beatch).
However, what made PuffyAmiYumi so popular is their non-conforming
style. In many songs you can hear a little of the Beatles, the
Who, Velvet Crush, Stray Cats, Electric Light Orchestra, Unicorn
and other groups. With each song you get something new, from "Circuit
no Musume" (Race Circuit Girls) which sounds like a song
from a racing video game, "Nagisa ni Matsuwaru Et Cetera"
(About Nagisa, Etc.) which uses a disco theme and "PUFFY
de Rumba" which uses a rumba theme.
When I last interviewed Ami and Yumi in February 2000 the
girls were preparing for their first performance in the United
States at the SXSW Music Festival in Texas for a special "Japan
Not For Sale" performance featuring Sony Music Japan artists.
After their successful performance in Austin, the group had
to change their name to �PuffyAmiYumi?in the US because of a
cease and desist letter by Sean �Puffy?Combs lawyers for the
use of the "Puffy" name.
Over the years, many fans have wondered if PuffyAmiYumi would
release an album in the United States. In May 2001, fans
outside of Japan got their wish with the release of "SPIKE"
which features thirteen Japanese. It also contains two bonus tracks,
"Love So Pure" (an English version of the song "Sumire
(Violet)") and a remix of their popular Japanese song "Circuit
no Musume" by Pizzicato Five's Yasuharu Konishi.
As I prepared for the second interview with Ami and Yumi, I wanted
the interview to cover the Japanese entertainment side of PuffyAmiYumi
with a non-Japanese perspective. With the large Japanese
entertainment fan base increasing throughout the world, it was
important for me to show the duo that their popularity outside
of Japan is not brand new but the fan support has existed since
their debut in 1996.
I recently had the opportunity to interview the duo through
coordination with Yuriko Inagaki of Sony Music Japan and with
interpreters Tomoko Yamamoto and Mika Kawai.
DENNIS:
What was your reaction when you found out that you would be releasing
an album in the United States?
PuffyAmiYumi:
We are really grateful for this opportunity to be able
to introduce our music and have people in the US listen to our
music.
DENNIS:
I know Andy Sturmer (Jellyfish) has worked with your producer
Tamio Okuda in the past. How did it feel to work
with Andy Sturmer and to sing an English song like "Love
So Pure"?
PuffyAmiYumi:
We've
worked with Andy several times and always enjoyed working with
him. It was our first
time to try an English song ("Love So Pure") with Andy.
DENNIS:
Was
it difficult or was it easy for you to sing in English?
PuffyAmiYumi:
It
was really hard work, but we thought our efforts were rewarded
when we listened to our finished outcome.
DENNIS:
You worked with Yasuharu Konishi for your bonus track "Circuit
no Musume/The Readymade JBL Mix '99".
What was it like working with him?
AMI:
We didn't exactly work with him in a studio for this track
because it is remix work, but Yumi has worked with him on her
solo track "VACATION" a long time ago.
YUMI: He
is a very intellectual person.
DENNIS:
Are both of you big fans of Pizzicato Five?
PuffyAmiYumi:
We
love their music because it's so cute and sweet.
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Note:
All
celebrity photos have been supplied to us by the studios, artists,
agencies, managers or their recording companies.